Branding 101: Staying Up Front

Branding 101: Staying Up Front featured image

Branding 101: Staying Up Front

In the simplest terms, your brand identity is how your audience perceives you. A general rule of thumb is to view your brand as a person and make it someone your audience wants to be friends with. In this post we’re going to focus on visual branding. Visual branding conveys your organization through photos, text, […]

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Email Marketing: Minor Issues, Major Fails featured image

Email Marketing: Minor Issues, Major Fails

What All the New Tools Mean for Marketers Now that we can target, execute and track our marketing efforts like never before, we are expected to. Content marketing is at an all time high. The name of the game is being creative, relevant, and effective all at the same time. And it’s not enough for […]

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