Branding 101: Staying Up Front

Branding 101: Staying Up Front featured image

Branding 101: Staying Up Front

In the simplest terms, your brand identity is how your audience perceives you. A general rule of thumb is to view your brand as a person and make it someone your audience wants to be friends with. In this post we’re going to focus on visual branding. Visual branding conveys your organization through photos, text, […]

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ALS Ice Bucket Challenge: #EveryAugustUntilACure featured image

ALS Ice Bucket Challenge: #EveryAugustUntilACure

We’re sure everyone remembers the phenomenon that made its way around the world last summer known as the “Ice Bucket Challenge.” In case you need a refresher, the story goes: On July 15th, 2014 Chris Kennedy posted a video to YouTube of himself dumping a bucket of ice water on himself. It is widely regarded […]

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