Print and Digital. Identity and way-finding for an international delight.

A Holiday Cookbook, in both print and digital formats, collaborating with ambassadors and chefs from the 27 EU embassies to curate traditional holiday recipes and bring the cultural richness of European traditions directly into the homes of our American friends.

Challenge

The challenge presented was to orchestrate the creation of a Holiday Cookbook, a harmonious blend of print and digital media. The task involved collaborating with ambassadors and chefs from the 27 EU embassies, tasked with gathering a diverse array of traditional recipes for holiday dishes, drinks, and desserts. The ultimate aim was to seamlessly transport the essence of these culinary traditions across the Atlantic, fostering a connection between the cultural heritage of the European Union and the homes of our American friends during the holiday season.

Strategy

Our strategy focused on crafting a Holiday Cookbook that not only celebrates the culinary richness of the 27 EU member countries but also maximizes engagement through both tangible and virtual platforms. Working closely with EU, we aimed to curate an authentic collection that captures the essence of holiday traditions. The integration of a dedicated website offered an interactive extension, providing users with a dynamic space to explore, share, and immerse themselves in the cultural tapestry of these recipes. This dual approach ensured a comprehensive and accessible experience for a diverse audience.

Outcome

The solution materialized as a captivating Holiday Cookbook, seamlessly bridging the realms of print and online media. The print version served as a timeless tangible and aesthetically pleasing keepsake, while the website offered a dynamic platform for exploration and interaction. Through this project, we successfully achieved the goal of bringing the warmth and flavor of the 27 EU embassies’ holiday traditions directly into the homes of our American audience, fostering cultural exchange and connection during the festive season.

European Union Holiday Cookbook

The following recipes were hand-selected and developed for this curated collection by the chefs, ambassadors, and embassies of the European Union Member States in Washington, D.C.

A special thanks to our friends and colleagues for sharing their stories, special holiday memories, and passed-down family recipes for this cookbook.