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ATU Storefront

The Amalgamated Transit Union (ATU) stands as the leading labor organization for transit and allied workers across the U.S. and Canada.

Dedicated to championing fair wages, safer working conditions, and stronger public transit systems, ATU’s online digital storefront embodies its mission and serves its members effectively.

A computer monitor, laptop, tablet, and smartphone display the ATU Store's sleek storefront on a blue surface. The main screen greets visitors with a "Welcome to the ATU Store" message while apparel is showcased across other devices.

Challenge

ATU needed a seamless and engaging online experience to serve as a hub for its members and supporters. The platform had to provide one-point easy access to official ATU merchandise, print resources, and files while ensuring a smooth and user-friendly experience. The challenge was to create a digital storefront that not only met these functional requirements but also aligned with ATU’s branding.

A laptop and smartphone showcase the ATU storefront, featuring an array of merchandise like hoodies, T-shirts, and hats. The laptop displays multiple items, while the smartphone highlights a navy cap. Both screens are unified by a sleek blue theme.

Strategy

To meet ATU’s objectives, we developed a comprehensive digital storefront that effortlessly integrates e-commerce, resource management, and communication tools. This online hub provides a single destination for union members to browse and purchase official ATU-branded merchandise. Members with permission can also access, customize and order essential ATU branded documents. The storefront was designed to be fully responsive, ensuring an optimized user experience across desktop, tablet, and mobile devices.

A laptop showcases a storefront webpage with a man in a navy T-shirt, emblazoned with "The Ambassador Transit T-Shirt" on the back. The display highlights product details and options, all set against a vivid red background.

Outcomes

The ATU Storefront serves as an all-in-one resource tailored to the needs of ATU members and supporters. The platform includes a branded merchandise store featuring apparel and promotional items, a dedicated resource library for educational materials and union-related documents. A membership benefits section showcases exclusive training programs, legal support, and advocacy tools. By consolidating these resources into a single, easy-to-navigate platform, the ATU Storefront streamlines the user experience while supporting the union’s mission to protect and empower transit workers.