The United States Postal Service has released its 2026 Promotions and Incentives guidebooks, introducing updated opportunities for marketers to save on postage while enhancing the creativity and effectiveness of their mail campaigns. For brands that depend on print to connect with their audiences, these updates are more than logistical — they’re strategic tools for innovation and impact.
At MOSAIC, our experts view these promotions as opportunities to help clients think smarter about how direct mail integrates into their overall marketing strategy — and to uncover real, measurable savings along the way.
Key Highlights of the 2026 USPS Promotions
- Higher postage discounts. Popular programs like the Integrated Technology Promotion are increasing savings opportunities, with some discounts rising to around 5%.
- Flexible participation windows. Many programs now allow you to choose your own six-month period, giving you control over when your campaigns qualify for discounts.
- Expanded creative categories. Programs such as Tactile, Sensory & Interactive and Continuous Contact have been updated to reward engagement and creativity through textures, dimensional elements, and interactive features.
- Mail Growth Incentive. Businesses that increase their annual mail volume compared to the previous year can earn additional discounts — rewarding consistent growth.
Where MOSAIC Delivers You Value
Each USPS program has its own rules, registration requirements, and qualification steps — and navigating them effectively can be a challenge. That’s where MOSAIC’s mailing specialists come in.
We guide our clients through every stage of the process — from registration to design to documentation — ensuring your mail pieces qualify for the right promotions at the right time. Because only certain programs can be combined (typically one main program plus the Sustainability add-on), we help you strategically plan a year-round savings calendar to keep your postage costs down across multiple campaigns. Real savings are already happening.
To date, MOSAIC has helped our client Welvie mail 5,194,214 pieces, achieving $101,696.59 in postage savings through strategic use of the Tactile + FSC and Integrated Technology + FSC promotions. These campaigns have ranged from large 9×12 flats to 6×9 letter-rate mailers, demonstrating how smart program pairing can deliver significant value across formats.
Spotlight: The Integrated Technology Promotion
This popular program rewards mailers for blending physical mail with digital engagement tools, such as QR codes, augmented reality (AR), or new artificial intelligence (AI) integrations.
New in 2026, marketers can incorporate AI into their mail — for example, by asking a generative AI tool for a headline or call-to-action ideas, screenshotting the question and response, and including that AI recommendation in the mailer design.
Who knew that using AI could save you money on your mailer? Our MOSAIC mailing specialists did — and we help clients flag these types of opportunities early to maximize savings. This promotion is available for a six-month window, and clients must self-register — but MOSAIC can walk you through every step, from submission to compliance.
Spotlight: Tactile, Sensory & Interactive Mail
Mail that feels different gets noticed — and the Tactile, Sensory & Interactive promotion rewards that creativity. Whether it’s a unique paper texture, a scent, a foil finish, or an engaging fold, MOSAIC’s roll-fed digital press enables you to incorporate qualifying elements that enhance engagement and qualify for discounts.
Even though this promotion only runs for six months, MOSAIC can help you map out a full-year savings strategy, using different USPS programs at different times to keep the savings going all year long.
The MOSAIC Advantage
With creative, data, printing, and mailing all under one roof, MOSAIC offers the unique advantage of managing your direct mail from concept through delivery. Our experts ensure your campaigns:
- Meet USPS qualification standards
- Take advantage of every available incentive
- Deliver measurable ROI through smart design and data-driven targeting
The result? Campaigns that stand out in the mailbox, qualify for significant savings, and connect your print and digital strategies seamless ALL YEAR LONG.
Plan Ahead for 2026
Registration for several 2026 USPS promotions opens in late 2025, and planning ahead is key. Our mailing experts can help you:
- Choose the best six-month window for participation
- Identify which promotions align with your goals throughout the year
- Design mail pieces that qualify for maximum savings
Turn Postal Incentives into Competitive Advantage
The 2026 USPS Promotions are about more than saving money — they’re about reimagining what mail can do. With MOSAIC as your partner, you’ll have a team that understands both the creative and technical sides of direct mail — and how to leverage them for the biggest impact.
Ready to start planning your 2026 mail campaigns? Connect with our MOSAIC mailing specialists today to see how we can help your business capture savings, boost engagement, and make your mail work smarter.
