Marketing

Basics and Best Practices: Instagram Edition featured image

Basics and Best Practices: Instagram Edition

MOSAIC wants you to have all your bases covered when it comes to solidifying your brand and marketing strategy using social media, so we’re introducing the Basics and Best Practices series, starting with Instagram. If you think about it, social platforms accomplish both: publishing content and gaining an audience. The latter is what pulls social […]

Automation Doesn’t Mean Autopilot featured image

Automation Doesn’t Mean Autopilot

We’ve all received that kind of marketing email: one that you don’t even remember signing up for, that is promoting an event or product you’d never be interested in, and is so irrelevant to your life that you either delete immediately or stop then and there to click the Unsubscribe link. This is marketing automation […]

Deconstructing Data: 4 Phases of Analysis featured image

Deconstructing Data: 4 Phases of Analysis

The analysis of data has become a core component of business intelligence and the benefits are undeniable. From reducing time between insight and action to enabling decision-makers to find their own answers, advanced analytics are empowering people at all business levels to act with confidence. Below is a brief overview of four phases to execute […]

Branding 101: Staying Up Front featured image

Branding 101: Staying Up Front

In the simplest terms, your brand identity is how your audience perceives you. A general rule of thumb is to view your brand as a person and make it someone your audience wants to be friends with. In this post we’re going to focus on visual branding. Visual branding conveys your organization through photos, text, […]

Tradigital: Top Five Tips for Successful Marketing featured image

Tradigital: Top Five Tips for Successful Marketing

tradigital noun. | tra-dig-i-tal | \trə-\di-jə-təl\ —a combination of traditional and digital techniques, methods, and channels —MOSAIC’s approach to effective, awe-inspiring, and high-impact client solutions While much business has moved online, a significant portion has not. Most large sales and high-ticket items are still purchased offline and for the most part, we still experience the […]

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