The Buzz

Today’s Marketing Tactics and What They Reveal About Millenials featured image

Today’s Marketing Tactics and What They Reveal About Millenials

Marketing is defined as the process or technique of promoting, selling and distributing a product or service. When we reflect on the history of marketing, techniques have certainly changed based on the trends of society. At its core, the end goal of direct marketing has not changed, but it has experienced many fundamental changes due […]

Minor Issues That Will Be the Major End of Your Email Campaign featured image

Minor Issues That Will Be the Major End of Your Email Campaign

In today’s digital age, marketers’ goal is to craft and send a creative and relevant message to their target audience with the aim of gaining a desired response. Email marketing seems to be the best of both worlds: sending out a well-crafted message to the masses via the most popular business communication tool. But there […]

ALS Ice Bucket Challenge: #EveryAugustUntilACure featured image

ALS Ice Bucket Challenge: #EveryAugustUntilACure

We’re sure everyone remembers the phenomenon that made its way around the world last summer known as the “Ice Bucket Challenge.” In case you need a refresher, the story goes: On July 15th, 2014 Chris Kennedy posted a video to YouTube of himself dumping a bucket of ice water on himself. It is widely regarded […]

The Art of a Logo featured image

The Art of a Logo

Logos are part of our culture: They are our first car, favorite pair of sneakers, the football hat you scream at the TV in, the cell phone you can’t go a day without, and the best place to grab a quick meal. We see them every single day, but only the luckiest earn our trust […]

STAY IN THE KNOW