The Buzz

Logo Design: How to Build a Brand as Strong as the Super Bowl featured image

Logo Design: How to Build a Brand as Strong as the Super Bowl

What’s in a logo? Among the most searched keywords related to the word “logo” are free logo design and logo maker app. This indicates many people think creating such a crucial brand component can be easy or quick. Somewhere along the way, many got the idea that learning “how to design a logo” could be […]

Omnichannel Experiences: Pantone and Disney Teach Us Customer Focus featured image

Omnichannel Experiences: Pantone and Disney Teach Us Customer Focus

What is Omnichannel? There are different definitions for omnichannel strategy, depending on your source. The common concept is channels should work together to help your company connect the online and offline dots. Omnichannel is the way you know what consumers want and how they make a purchase decision. Consider the modern customer. She starts her […]

Visual Language: What It Is and How to Create One featured image

Visual Language: What It Is and How to Create One

Visual Language: A Simple Intro Do you ever take a good look at app icons to see why they’re so intuitive to use? It’s pretty ironic when you think about it. App icons for your email, camera, clock, music, and calculator are visual representations of the pre-digital items they replaced. Why would engineers and designers […]

Basics and Best Practices: Facebook Edition featured image

Basics and Best Practices: Facebook Edition

The New Facebook Basics Welcome to another edition of our series, this one focused on the new Facebook basics. Basics will continue to change as social media evolves, so it’s best to keep a steady eye on it. The first two things to grasp when using Facebook for business in 2018 are: Facebook is massive […]

Mastering Membership Marketing featured image

Mastering Membership Marketing

As organizations continually adapt to changes in their members’ behaviors, the line between traditional and digital marketing continues to blur. Channels and touchpoints are unlimited and consistently evolving. With all the options, it can be overwhelming to determine the right membership marketing strategy for your organization. The latest CMO Spend Survey from Gartner confirms 2017 […]

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